KPI Summary
Total Sessions
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New Users
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Registrations
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Purchases
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Weekly Sessions
Current period vs. same period prior yearTotal Sessions / Week
Current Period
Prior Year (dashed)
Weekly New Users
Current period vs. same period prior yearNew Users / Week
Current Period
Prior Year (dashed)
New vs. Returning Users
Weekly session compositionWeekly Sessions by User Type
New
Returning
Traffic by Channel
Top 15 channels — click headers to sort| # | Channel | Current Sessions | YoY Sessions | Change | Share |
|---|
US vs. Non-US Traffic
Weekly geographic split with YoY overlayUnited States Sessions / Week
Non-US Sessions / Week
Top 10 Landing Pages
Current period — click headers to sort| # | Landing Page | Sessions (Current) | New Users | Bounce Rate | Traffic Share |
|---|
Conversion Funnel
Weekly event rate per session — current vs. prior yearStep 1
Account Registrations / Session
Step 2
Payment Page Visits / Session
Step 3
Purchases / Session